Due to the favourable agro-climatic conditions and varied soil type, most of the states in India has the potential of becoming an excellent sourcing point for high value horticultural produce and value added products for onward marketing both locally or to the other states within the country. There is ample scope for increasing the area under such plantations. Fruits are an important source of energy for human-beings but they are perishable in nature. Most of the produces go waste during the production due to lack of processing, storage facilities and inadequate infrastructural facilities. There is great potential of processing these produces as value-added products for better shelf life. By setting up of small scale food processing industries, the result would be doubly beneficial: utilizing available produce thereby avoiding wastage and running a viable unit. Hence since many years various products are made from juice of fruits so that they can be consumed during off season as well. Tomato is again globally cultivated for its fleshy fruits and known as protective food because of its special nutritive value and its wide spread production. It is the world’s largest vegetable crop after potato. Tomato is a valuable raw material used for processed products such as Sauce, Ketchup and Puree etc. The recent scientific advances have revolutionised food-processing industries. Starting such Jam, Jelly or Sauce making business is not only profitable but can also be started on a small scale with very less investment of capital.

Jam, Jelly and Sauce are the indispensable items for our breakfast table as they enhance palatability of food due to its taste and flavour. Jam and Jelly are mostly used as a spread over the bread and sometimes as a filling substitute in cakes or cookies. They are prepared from fruits and they supplement the food with vitamins and minerals. Tomato sauce tastes sweet and sour is normally consumed with food snacks. These products are consumed in most of the households, restaurants, other eateries, clubs, hostels etc. They have already become popular in urban and semi-urban areas and are now making in-roads in rural markets as well. They are sold through many outlets like grocery shops, departmental stores etc. With the increasing living standards and rapid urbanization, market demands for these products are increasing year after year. There are many established national as well as regional brands but they have captured mainly the urban markets and for a quality product, there is a vast market which can be penetrated by offering competitive prices. Thus, there is a good scope for these products especially in semi-urban and rural areas. Marketing positioning, promotion and attractive margin to retailers etc. would help in gaining consumers in the market. Presently, there are limited numbers of small units producing these products locally and there is a wide gap between demand and supply which is met by the established manufacturers mostly located in metro cities.

A Project Report is not only essential for obtaining financial assistance from Bank/ Financial Institution/Funding Agency but also the most important document either to participate in the development schemes of MSME Sector/ Department of Industries or in completing various time consuming government formalities connected with planning and commercial operation of the proposed business project.

This Detail Project Report (DPR)/ Business Plan has been developed in a well-structured PDF Format (Easy to Download, Convert into MS WORD through www.pdftoword.com, Edit for Personalised Customisation and Finally Printing the Report) to be presented as a Ready Project Proposal immediately thereby saving precious time of the promoter in the process of completing requisite formalities in anticipation of setting up the business project. Accordingly, following Project Templates has been deliberately left blank in order to facilitate customisation by the perspective entrepreneurs based on personal requirements and furnish necessary information on actual basis.

§ Project at a Glance                                     :             To be Filled Up as per Personal Requirements.

[Total Capital Expenditure, Working Capital, Estimated Cost of the Project, Amount of Bank Loan, Amount of Equity Capital and Amount of applicable Margin Money Subsidy – (Urban/Rural /General Category/ Special Category)].

§ General Information and Location          :             To be Furnished in the Blank Space.

[Name of the Unit/Firm, Address of the Proposed Project Location, Size of the Space Available and Occupancy under Ownership/Lease Agreement].

§ Promoter’s Background                            :             To be Furnished in the Blank Space.

[Name of the Promoter, Age, Communication Address, Educational Qualification, Work Experience and Special Training Attended, if Any].

 The Project Report/ Business Plan so presented include all the important aspects containing the following details;

CONTENTS

1.    Project at a Glance

2.    Highlights of the Project

3.    Project Introduction

4.    The Project Proposal

5.    The Products and its Uses

6.    Prospect for Investment

7.    Potential Target Customers/Market

8.    Market Entry Strategy

9.    Process Details and Technical Aspect

10. Installed and Operational Capacity

11. Quality Control and Standards

12. Raw Materials and Consumables

13. Power and Utility

14. Tentative Implementation Schedule

15. Basis & Presumptions

16. Capital Investment Estimates with Detail Project Economics

17. Computation of Working Capital Requirement

18. Estimated Total Project Investment

19. Proposed Means of Project Financing

20. Estimated Annual Sales Turnover

21. Projected Profitability Statement

22. Calculation of Interest Amount

23. Depreciation Schedule

24. Term Loan Repayment Schedule

25. Debt Service Coverage Ratio

26. Break-Even Analysis

27. Projected Cash Flow Statement

28. Projected Balance Sheet

29. Internal Rate Return

30. Pay Back Period

The presentation also supplements with important facts and useful information covering the areas as indicated below;

LIST OF ANNEXURES

1.   Basics of Food Processing Business

2.   Indian Food Processing Industry- Current Scenario and Recent Govt. Initiatives

3.   Statutory Permits and Business Licenses required for the Project

4.   Beginner’s Guide to Start the Project

5.   Smart Tips to Identify Suitable Project Location

6.   Critical Success Factors in Food Processing Business and

7.   Marketing Strategy and Promotional Ideas to Boost the Sale of the Business.

LIST OF ENCLOSURES

ENCLOSURE-1: E-BOOK ON PMFME SCHEME, MINISTRY OF FOOD PROCESSING INDUSTRIES, GOVT. OF INDIA.

ENCLOSURE-2: LATEST LIST OF “ONE DISTRICT ONE PRODUCT” (ODOP) FOR 713 DISTRICTS OF 35 STATES/UNION TERRITORIES UNDER PMFME SCHEME, MINISTRY OF FOOD PROCESSING INDUSTRIES, GOVT. OF INDIA.

Thus the information provided would help in identifying in advance the infrastructure/resources required for the Project and approach the concerned government agencies accordingly. Hence, it becomes a complete document for further action towards realising the dream of becoming an entrepreneur.