LASSI SHOP PROJECT REPORT

Lassi is the name given to yoghurt based Indian Drink to cool the effect of hot summers. Seasoned yogurt blended with water (or ice) forms the basic lassi having additives like fruits, spices, jaggery or sweeteners. While sweetened lassi is by far more popular, salted lassi has its own set of fans. Sweet lassi could have an added garnish / flavor of rose petals and salted lassi is typically flavored with cumin, mint leaves and fresh ginger.

The summer months in the northern parts of India, can be oppressively warm with temperatures easily crossing 50 Degree Celcius. The natural way to keep cool is to drink copious quantities of chilled lassi. The yogurt is naturally cooling and full of good bacteria that aid digestion. Today, lassi is made with almost every flavour under the sun. It is a great refreshment that can be taken with breakfast or lunch.

This Lassi Corner has been positioned as a “Quick Service Cafe” and proposes to offer traditional beverages like Lassi, Ice-creams, Milkshakes, Juices, Mock-tails, Coffee and Ready-to-eat Food Items. India has over a billion mouths to feed and this means that food & beverage business has a less or no chance of having a bad time because unlike everything else, people will not stop eating. Therefore, the proposed business can be started at any time of the year.

Consumer behaviour and preferences in the hospitality industry has changed dramatically, over the recent years. Today, Indians no longer need a reason or a special occasion to eat out. They simply eat out because they want to experiment, love food or spend their free time. The increasing trend of eating out in urban cities in India, across all the economic classes, without the need for any special occasion, has boosted the demand for QSRs. People increasingly prefer eating outside as a part of their leisure outings or shopping experience. This trend is mainly visible among the millennial age group of 25 to 40 years since there is lower willingness and lack of time to cook, leading to a strong preference for convenience. Moreover, with the growing exposure to international lifestyles and culture, more and more consumers (especially the younger crowd), are inclined towards the QSR segment, low-priced food and easy-to-go menus.

Rising per capita income and urbanization, increased participation of women in the workforce and acquaintance to western lifestyles are some of the key factors leading to growing demand for QSRs followed by casual dining. The standardization across food outlet chains in terms of ambiance, hygiene, time to service and easy accessibility has generated instant interest in the mind of the consumers, leading to an increase in the overall footfalls. While the average Indian consumer’s ability and willingness to spend on aspirations, experiments and socializing over food have increased, they continue to be cost-conscious and look at value for money options when eating out and cost-efficient functions when ordering in.

A Project Report is not only essential for obtaining financial assistance from Bank/ Financial Institution/Funding Agency but also the most important document either to participate in the development schemes of MSME Sector/ Department of Industries or in completing various time consuming government formalities connected with planning and commercial operation of the proposed business project.

This Detail Project Report (DPR)/ Business Plan has been developed in a well-structured PDF Format (Easy to Download, Convert into MS WORD through www.pdftoword.com, Edit for Personalised Customisation and Finally Printing the Report) to be presented as a Ready Project Proposal immediately thereby saving precious time of the promoter in the process of completing requisite formalities in anticipation of setting up the business project. Accordingly, following Project Templates has been deliberately left blank in order to facilitate customisation by the perspective entrepreneurs based on personal requirements and furnish necessary information on actual basis.

§ Project at a Glance                                     :             To be Filled Up as per Personal Requirements.

[Total Capital Expenditure, Working Capital, Estimated Cost of the Project, Amount of Bank Loan, Amount of Equity Capital and Amount of applicable Margin Money Subsidy – (Urban/Rural /General Category/ Special Category)].

§ General Information and Location          :             To be Furnished in the Blank Space.

[Name of the Unit/Firm, Address of the Proposed Project Location, Size of the Space Available and Occupancy under Ownership/Lease Agreement].

§ Promoter’s Background                            :             To be Furnished in the Blank Space.

[Name of the Promoter, Age, Communication Address, Educational Qualification, Work Experience and Special Training Attended, if Any].

The Project Report/ Business Plan so presented include all the important aspects containing the following details;

CONTENTS

1.    Project at a Glance

2.    Highlights of the Project

3.    Project Introduction

4.    The Project Proposal

5.    Prospect for Investment

6.    Potential Target Customers/Market

7.    Marketing Strategy

8.    Critical Success Factors

9.    Process Details and Technical Aspect

10. Installed and Operational Capacity

11. Quality Control and Standards

12. Raw Materials and Consumables

13. Power and Utility

14. Tentative Implementation Schedule

15. Basis & Presumptions

16. Capital Investment Estimates with Detail Project Economics

17. Computation of Working Capital Requirement

18. Estimated Total Project Investment

19. Proposed Means of Project Financing

20. Estimated Annual Sales Turnover

21. Projected Profitability Statement

22. Calculation of Interest Amount

23. Depreciation Schedule

24. Term Loan Repayment Schedule

25. Debt Service Coverage Ratio

26. Break-Even Analysis

27. Projected Cash Flow Statement

28. Projected Balance Sheet

29. Internal Rate Return

30. Pay Back Period

The presentation also supplements with important facts and useful information covering the areas as indicated below;

1.    Statutory Permits and Business Licenses Required for Lassi Corner Business

2.    Tips to Identify Suitable Location for Lassi Corner Business and

3.    Smart Tips to follow for Successful Lassi Corner Business

LIST OF ENCLOSURES

ENCLOSURE-1: SALIENT FEATURES OF MUDRA LOAN SCHEME, MINISTRY OF MSME, GOVT. OF INDIA.

ENCLOSURE-2: FAQ ON MUDRA LOAN SCHEME.

ENCLOSURE-3: BRIEF ABOUT PSB LOANS IN 59 MINUTES SCHEME.

ENCLOSURE-4: FAQ ON PSB LOANS IN 59 MINUTES SCHEME.

Thus the information provided would help in identifying in advance the infrastructure/resources required for the Project and approach the concerned government agencies accordingly. Hence, it becomes a complete document for further action towards realising the dream of becoming an entrepreneur.