Patanjali is a brand that has grown tremendously within a very short time span in the past few years and is placed among the top brands in the country. Patanjali Ayurveda Limited (PAL), an Indian FMCG company, is a business miracle of sorts with a mission to make India an ideal place for the growth and development of Ayurveda and anything natural for the rest of the world. It was started by Baba Ramdev and Acharya Balkrishna as a small pharmacy in Haridwar in 1997. In 2006, PAL was established as a private limited company and subsequently converted into a public limited company in 2007, with an objective of establishing the science of Ayurveda in accordance and coordination with the latest technology and ancient wisdom.

Patanjali have become a household name in India over time due to their best quality products offered in the market at extremely inexpensive price structure. Basically, making the products available to the consumers at a reasonable price is the major reason for the success of the company. Its products are accessible in more than 3 lakh Retail Stores and thousands of Patanjali franchise outlets located across the country covering both urban and rural areas.

In order to make the products available in every nook and corner of the country, Patanjali is aiming at adding more franchisees, dealers and distributors to its expanding network. Gramin Aarogya Kendra of Patanjali is one such franchise option available for the entrepreneurs of rural India with very less investment. Since Entrepreneurs have found it profitable under Franchisee model, starting a Gramin Aarogya Kendra Retail Outlet is a lucrative business opportunity for the new entrepreneurs. The Minimum Space required for setting up of a Gramin Arogya Kendra Franchise Store is 200 Square Feet.

A Project Report is not only essential for obtaining financial assistance from Bank/ Financial Institution/Funding Agency but also the most important document either to participate in the development schemes of MSME Sector/ Department of Industries or in completing various time consuming government formalities connected with planning and commercial operation of the proposed business project.

This Detail Project Report (DPR)/ Business Plan has been developed in a well-structured PDF Format (Easy to Download, Convert into MS WORD through www.pdftoword.com, Edit for Personalised Customisation and Finally Printing the Report) to be presented as a Ready Project Proposal immediately thereby saving precious time of the promoter in the process of completing requisite formalities in anticipation of setting up the business project. Accordingly, following Project Templates has been deliberately left blank in order to facilitate customisation by the perspective entrepreneurs based on personal requirements and furnish necessary information on actual basis.

§ Project at a Glance                               :             To be Filled Up as per Personal Requirements.

[Total Capital Expenditure, Working Capital, Estimated Cost of the Project, Amount of Bank Loan, Amount of Equity Capital and Amount of applicable Margin Money Subsidy – (Urban/Rural /General Category/ Special Category)].

§ General Information and Location       :             To be Furnished in the Blank Space.

[Name of the Unit/Firm, Address of the Proposed Project Location, Size of the Space Available and Occupancy under Ownership/Lease Agreement].

§ Promoter’s Background                        :             To be Furnished in the Blank Space.

[Name of the Promoter, Age, Communication Address, Educational Qualification, Work Experience and Special Training Attended, if Any].

The Project Report/ Business Plan so presented include all the important aspects containing the following details;

CONTENTS

1. Highlights of the Project

2. Project Introduction

3. The Project Proposal

4. The Product/Service

5. Prospect for Investment

6. Potential Target Customers/Market

7. Market Entry and Marketing Strategy

8. Critical Success Factors

9. Process Details and Technical Aspects

10. Installed and Operational Capacity

11. Quality and Standards

12. Raw Materials and Consumables

13. Power and Utility

14. Tentative Implementation Schedule

15. Basis & Presumptions

16. Capital Investment Estimates with Detail Project Economics

17. Computation of Working Capital Requirement

18. Estimated Total Project Investment

19. Proposed Means of Project Financing

20. Estimated Annual Sales Turnover

21. Projected Profitability Statement

22. Calculation of Interest Amount

23. Depreciation Schedule

24. Term Loan Repayment Schedule

25. Debt Service Coverage Ratio

26. Break-Even Analysis

27. Projected Cash Flow Statement

28. Projected Balance Sheet

29. Internal Rate Return

30. Pay Back Period

The presentation also supplements with important facts and useful information covering the areas as indicated below;

1.    Statutory Permits and Business Licenses Required for Gramin Arogya Kendra Store Business,

2.    Beginner’s Guide (Investment Details) to Start Gramin Arogya Kendra Store Business,

3.    Important Steps to Follow for Gramin Arogya Kendra Store Business,

4.    Tips to Identify Suitable Location for Gramin Arogya Kendra Store Business,

5.    Major Furnitures, Fixtures & Equipments Required,

6.    Contact Details of Furniture, Fixture & Equipment Suppliers and

7.    Contact Details of Professional Retail Consultants.

LIST OF ENCLOSURES

ENCLOSURE-1: SALIENT FEATURES OF MUDRA LOAN SCHEME, MINISTRY OF MSME, GOVT. OF INDIA.

ENCLOSURE-2: FAQ ON MUDRA LOAN SCHEME.

ENCLOSURE-3: BRIEF ABOUT PSB LOANS IN 59 MINUTES SCHEME.

ENCLOSURE-4: FAQ ON PSB LOANS IN 59 MINUTES SCHEME.

Thus the information provided would help in identifying in advance the infrastructure/resources required for the Project and approach the concerned government agencies accordingly. Hence, it becomes a complete document for further action towards realising the dream of becoming an entrepreneur.