KURKURE MAKING UNIT PROJECT REPORT

Kurkure is a popular Indian ready to eat snack made from rice and corn flour. It is extruded into a variety of shapes and then fried. Kurkure is available in a variety of flavours, such as masala, cheese and chili. Rice and corn flour are the main ingredients. Other ingredients include spices, salt, baking soda and oil.

Kurkure is originally a brand produced and developed by PepsiCo India. It is named after the Hindi word called ‘Crunchy’ or ‘Crispy.’ It is developed entirely in India in the year 1999 as ‘Lehar Kurkure.’ Even after long time of its launching in market, it is considered the most wanted snacks by people worldwide and preferred by people of all ages. The slogan “Tedha Hai par mera hai” has boosted the demand for kurkure in the market and helped it in dominating its competitors.

Kurkure making business is a promising one due to the fact that Kurkure is considered as one of the most loved snack food brands in India. Kurkure is made by small and medium-sized businesses as well as large enterprises. The production process is not complex and the raw materials are readily available.

A Project Report is not only essential for obtaining financial assistance from Bank/ Financial Institution/Funding Agency but also the most important document either to participate in the development schemes of MSME Sector/ Department of Industries or in completing various time consuming government formalities connected with planning and commercial operation of the proposed business project.

This Detail Project Report (DPR)/ Business Plan has been developed in a well-structured PDF Format to be presented as a Ready Project Proposal immediately thereby saving precious time of the promoter in the process of completing requisite formalities in anticipation of setting up the business project. Accordingly, following Project Templates has been deliberately left blank in order to facilitate customisation by the perspective entrepreneurs based on personal requirements and furnish necessary information on actual basis.

§ Project at a Glance                                     :             To be Filled Up as per Personal Requirements.

[Total Capital Expenditure, Working Capital, Estimated Cost of the Project, Amount of Bank Loan, Amount of Equity Capital and Amount of applicable Margin Money Subsidy – (Urban/Rural /General Category/ Special Category)].

§ General Information and Location          :             To be Furnished in the Blank Space.

[Name of the Unit/Firm, Address of the Proposed Project Location, Size of the Space Available and Occupancy under Ownership/Lease Agreement].

§ Promoter’s Background                            :             To be Furnished in the Blank Space.

[Name of the Promoter, Age, Communication Address, Educational Qualification, Work Experience and Special Training Attended, if Any].

This Project Report/ Business Plan covers all the important aspects of the Project containing Highlights of the Project, Introduction, Market Analysis, Operational Aspects and Financial Aspects. The presentation also supplements with important facts and useful information covering the areas as indicated below;

LIST OF ANNEXURES

1.  Basics of Food Processing Business

2.  Indian Food Processing Industry- Current Scenario and Recent Govt. Initiatives

3.  Statutory Permits and Business Licenses required for the Project

4.  Beginner’s Guide to Start the Project

5.  Smart Tips to Identify Suitable Project Location

6.  Critical Success Factors in Food Processing Business and

7.  Marketing Strategy and Promotional Ideas to Boost the Sale of the Business.

LIST OF ENCLOSURES

ENCLOSURE-1: E-BOOK ON PMFME SCHEME, MINISTRY OF FOOD PROCESSING INDUSTRIES, GOVT. OF INDIA.

ENCLOSURE-2: LATEST LIST OF “ONE DISTRICT ONE PRODUCT” (ODOP) FOR 713 DISTRICTS OF 35 STATES/UNION TERRITORIES UNDER PMFME SCHEME, MINISTRY OF FOOD PROCESSING INDUSTRIES, GOVT. OF INDIA.

Thus the information provided would help in identifying in advance the infrastructure/resources required for the Project and approach the concerned government agencies accordingly. Hence, it becomes a complete document for further action towards realising the dream of becoming an entrepreneur.