MANGO JUICE PROJECT REPORT

Mango is known as the king of the fruits. It grows mostly in tropical climates and has been a favourite among humans for over 4000 years. Mango and its juice, commonly known as “aam ras” contain many vital vitamins and minerals that are essential for a healthy human body. Mango is a very sweet fruit and hence one does not need to add sugar in it and hence it makes it very beneficial for health.

Indians drink over 100 crore litres of mango fruit juices alone and this figure has constantly risen, data from Euromonitor International, a market research provider showed. But fruit juice is not the only form in which India consumes this king of fruit. Mango-based liquid concentrates, 100% juice and nectars have their markets as well. India is home to many brands which cater to only the mango juice market and there is a good reason for that. “Mango juices in India should not be seen as a juice flavour, it is a category in itself. Maaza, Slice, Frooti etc. are the dominants in this segment and the taste of mango is deeply rooted in the Indian hearts and taste buds.

With changing lifestyles and increase in disposable incomes, the demand for easy-to-prepare drink is also increasing. Besides consumption in the households, it is served in hotels, restaurants, clubs, airlines and railways etc. The rising number of health-conscious consumers is giving a boost to fruit juices as it has been observed that consumers are shifting to fruit juices as they consider the same as a healthier breakfast/snack option. Fruit drinks are popularly used in most urban households.

A Project Report is not only essential for obtaining financial assistance from Bank/ Financial Institution/Funding Agency but also the most important document either to participate in the development schemes of MSME Sector/ Department of Industries or in completing various time consuming government formalities connected with planning and commercial operation of the proposed business project.

This Detail Project Report (DPR)/ Business Plan has been developed in a well-structured PDF Format to be presented as a Ready Project Proposal immediately thereby saving precious time of the promoter in the process of completing requisite formalities in anticipation of setting up the business project. Accordingly, following Project Templates has been deliberately left blank in order to facilitate customisation by the perspective entrepreneurs based on personal requirements and furnish necessary information on actual basis.

§ Project at a Glance                                     :             To be Filled Up as per Personal Requirements.

[Total Capital Expenditure, Working Capital, Estimated Cost of the Project, Amount of Bank Loan, Amount of Equity Capital and Amount of applicable Margin Money Subsidy – (Urban/Rural /General Category/ Special Category)].

§ General Information and Location          :             To be Furnished in the Blank Space.

[Name of the Unit/Firm, Address of the Proposed Project Location, Size of the Space Available and Occupancy under Ownership/Lease Agreement].

§ Promoter’s Background                            :             To be Furnished in the Blank Space.

[Name of the Promoter, Age, Communication Address, Educational Qualification, Work Experience and Special Training Attended, if Any].

This Project Report/ Business Plan covers all the important aspects of the Project containing Highlights of the Project, Introduction, Market Analysis, Operational Aspects and Financial Aspects. The presentation also supplements with important facts and useful information covering the areas as indicated below;

LIST OF ANNEXURES

1.  Basics of Food Processing Business

2.  Indian Food Processing Industry- Current Scenario and Recent Govt. Initiatives

3.  Statutory Permits and Business Licenses required for the Project

4.  Beginner’s Guide to Start the Project

5.  Smart Tips to Identify Suitable Project Location

6.  Critical Success Factors in Food Processing Business and

7.  Marketing Strategy and Promotional Ideas to Boost the Sale of the Business.

LIST OF ENCLOSURES

ENCLOSURE-1: HANDBOOK OF MANGO READY TO SERVE DRINK, PM-FME SCHEME, INDIAN INSTITUTE OF FOOD PROCESSING TECHNOLOGY.

ENCLOSURE-2: E-BOOK ON PMFME SCHEME, MINISTRY OF FOOD PROCESSING INDUSTRIES, GOVT. OF INDIA.

ENCLOSURE-3: LATEST LIST OF “ONE DISTRICT ONE PRODUCT” (ODOP) FOR 713 DISTRICTS OF 35 STATES/UNION TERRITORIES UNDER PMFME SCHEME, MINISTRY OF FOOD PROCESSING INDUSTRIES, GOVT. OF INDIA.

Thus the information provided would help in identifying in advance the infrastructure/resources required for the Project and approach the concerned government agencies accordingly. Hence, it becomes a complete document for further action towards realising the dream of becoming an entrepreneur.